People often ask me what got me into graphic design. I think it is foolish to think that any one thing can form who we are but there are few things that I believe inspired me as much as the Absolut Vodka ads of the 90s. In the 90s I was still in high-school and did not really know what graphic design was. I had a subscription to Rolling Stone magazine, I thought the Absolut ads were clever, and I would clip them out and hang them on my bedroom wall. There was something about their clever nature and their brand recognition that just spoke to me. I was also getting into art at this time and Absolut did a whole series of ads in partnership with visual artists, painters, photographers, etc.
Recently while telling this story I realized something about my Rolling Stone subscription - I was never really into music. I mean, I enjoy music, but I don't follow music. I don't know the musicians behind the bands and don't follow their stories. The real reason I always like Rolling Stone was their advertisements. I can only imagine my bedroom walls probably looked more like some advertising agencies wall in the mid 90s than your typical 16 year olds walls.
Check out the database of Absolut Ads by Michelle Chumash. Thank you Michelle for the scroll through memory lane as I spent far too much time looking at old ads before I wrote this post.