Kamigami - Branding
Role: Branding, Design and Production.
Kamigami is a product developed by the guys over at Dash Robotics and is a part of the Mattel Strategic Partnerships. Using my experience in retail market strategy I worked with the Kamigami team to develop a new brand identity and positioning to make them more consumer friendly and desirable to mass market retail.
Check out this video of the product demo at New York Toy Fair: