Kamigami - Packaging
Role: Design, Production, Art Direction, Branding
What I Created:
The strategy on this line of Kamigami Robots was to marry a tech aesthetic with a S.T.E.M. and Model/Kit concept. There are a lot of robots on the shelf in retail these days but they either come pre-assembled or require a great deal of time and skill to assemble. Kamigami is inspired by origami and is simple enough for children to build in about 30-40min.
Priority of Communication for season 1 was: Cool Robot, Build it Yourself, and that it is Programmable.