The Ticket Lot
Web Design, Identity Design and Consultant.
The identity of The Ticket Lot is inspired by a ticket stub and the idea of the experience you are buying. The brackets are used to frame the idea of an event, a portal to transport the consumer to the event.
There are a lot of options for buying tickets out there so the focus on the web design was to make the experience easier. Most people who are on a site looking for tickets to a sold out show will be looking for a specific event at a specific venue so it was important to make the search field the focus. The secondary goal was to help the visitor discover new events they may be interested in.