Gatorade was created in 1965 by a team of researchers at the University of Florida College of Medicine. The beverage was created at the request of Florida Gators football head coach Ray Graves who wanted something that would help to rehydrate his athletes while replacing vital nutrients. Gatorade was tested on the field in the Gators 1965 season and the team credited Gatorade as having contributed to their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967.
After the Gators victory in 1967 Stokely-Van Camp, Inc. was contracted the rights to production and sale of Gatorade as a commercial product.
Caution: The following may hinder your ability to ever look at Gatorade bottles the same way again.
The Gatorade bottle is oddly phallic. Although it is all blogosphere hearsay, it has been insinuated over the years that the phallic appearance is more than a coincidence - would the Gatorade designers intentionally make a phallic design?
Arguments against the idea that Gatorade bottles are intentionally phallic site that the product is sold predominantly to males. Historically speaking, however, the majority of phallic worship has been by males.