"Drink Your Apple A Day!" Every morning on my way into school for early lecture I would stop at the coffee shop next door where this hand lettered sign hung above a little cooler packed full of small glass apples filled with juice. Growing up I was never much of a milk drinker but loved my apple juice. Martinelli was a familiar name and even as a kid, long before I was interested in design, I loved those glass apples.
Martinelli's has been in business since 1868 and although they make a number of different products in different sizes they are probably best known for their single serving size juices. A couple weeks ago I looked at Sicilia's lemon and lime juice packaging which is very similar to Martinelli's stylistically.
Although Martinelli's has consistent branding elements and labeling that they use across most of their products it is typically the little glass ball with leaves embossed around the top that people remember most. Like Sicilia's bottles Martinelli also embosses their branding directly to the container but unlike Sicilia there is no additional labeling or hang tags. The other difference from Sicilia is that Martinelli uses glass, or a transparent plastic, allowing you to see the product completely unobstructed from labeling. This sort of openness with their product is a testament to their pride in their product and it's purity. The excellence of their product is something they are quite proud of, sporting their gold medal on the labels of their other products and in their tagline "Martinelli's Gold Medal since 1868."
Feel free to scroll to the bottom and leave a comment on this post, I would love to open the dialogue and hear other peoples opinions and stories on how these products may have affected or effected you.