Although Perrier may not be one of the most recognizable packages it is indeed instantly recognizable by those who drink mineral waters. While Perrier's bottle may not be tremendously unique it maintains its own personality with enough strength to stand out on the shelf.
What I have found to be so interesting about Perrier is that their bottle shape and branding have remained virtually un-altered for over 100 years.
Before becoming it's own brand the water was bottled and sold as bottled water at a natural spring resort in Les Bouillens spring which is located in Vergese, France. Before 1863 it was illegal to bottle and sell spring water in France. This makes Perrier's roots one of the oldest spring water companies in France.
In 1869 a fire destroyed the Spa where the water was sold, causing the company to bankrupt. The spring was purchased by Louis Perrier and he began selling the Mineral Water. The company did not become known as Perrier until Sir John Harmsworth purchased the company and began bottling and capping the water for sale and distribution in 1903.
The Perrier bottle shape was designed in part by Harnsworth. He was inspired to shape the bottles after Indian clubs that he had obtained on a visit to New Delhi. He used the clubs for exercising.
Perrier realized early on the power of advertising and called upon renowned poster artists such as Villemot, Savignac, Morvan and famous copywriters like Pierre Mac Orlan, Curnonsky and Francis Carco to create their advertising campaigns. Due in part to the splendid advertising campaigns Perrier's sales soared from 18 million to over 100 million bottles.
Roughly 100 years after Les Bouillens spring was used to start selling mineral water Perrier built a factory near the spring to begin producing its own glass. By the 1970's most companies had started transitioning to plastics, driving up the cost of glass. By producing their own bottles Perrier could continue using the signature green glass bottles and do so for less than they would have spent on plastic.