Sicilia Lime Juice
Sicilia Lemon and Lime Juices are a remarkable example of the convergence of branding, packaging and product design. Sicilia is instantly recognizable without any additional information needed, the brand name molded directly into the container, the only additional information one would need is whether they have lemon or lime, an issue they solve by dying the plastic green for lime or yellow for lemon.
The absolute brilliance of Sicilia is in its simplicity. In other items I have stripped down to pure form which reveal something about the shape or texture which adds great value to the item. In this case removing the color has revealed only how important color can be to an item. Sicilia's genius is that you see a lemon or you see a lime. While competing brands may put their product in a standard bottle with a fancy label packed with promises Sicilia gives it to you straight "this is lemon" and "this is lime."