Skippy Peanut Butter Jar
I was raised with Skippy in my house. Not JIF, never the grocery store brand. Always Skippy. I have always been interested in peoples loyalty to household brands, what is it that creates this loyalty? Often it is not the quality of the product that helps us determine what products we buy but the trust we have in the product, not through the brand itself but passed down through the family. Often we choose the brands we grew up on when we start making the purchasing decisions on our own because we don't know what else to trust, and we all trust our mothers instincts, she wouldn't give us anything but the best.
Now living on my own Skippy is still my brand of choice. I feel I made this decision based on familiarity, and I thought that I knew it was the best until I stopped to contemplate the other brand choices.
The products tastes the same, and as you can see there is nothing unique in the container from Skippy to JIF to the generic brands, all using roughly the same bottle shape and using a lid with a ribbed border. When the label is removed and only viewed from the side just about all peanut butter is indistinguishable from the next.
The target of branding isn't always the flashiest label, best slogan, coolest mascots or even the best product necessarily. Perhaps it is sometimes something more nuclear and holistic.