The Toy Box

The Toy Box was a television show produced by Mattel where inventors pitched their toy designs to kids, a-la-sharktank. The winners of the competition had to be kept secret so all design related to the show had to be done by a skeleton crew on a very short timeline. Working as the sole designer on the project I created all branding, visuals, art direction, product graphics and packaging for both season 1 and 2. All designs were concepted, executed, and produced by myself.