What I Do

I am currently the creative director at GoGenics and their flagship brand, FOCL. Previously I have worked for Mattel, Disney, and LORAC Cosmetics. Through my career I have honed my skills in branding, product design, typography and type design, ui/ux, web design, packaging, marketing, and advertising.

I also run my own creative consultancy, Polychrome, which provides Design and Strategy solutions for a variety of clients in the Entertainment, Tech, Beauty and Fashion industries.

How I Got Here

I grew up on the press room floors of my grandfather’s printing company in New York. Surrounded by Typographers, Illustrators, Giant color charts, and towering Printing Presses as my jungle gym it's no mystery where my interests sparked.

I have always had a passion for story telling, making, teaching, and problem solving. I believe that it is this combination of interests which makes me a great designer. I love the iterative process of creating something from nothing, developing narrative and solving user stories in a creative and artistic manner to present a solution that is new, informative, and aesthetically pleasing.


I am frequently referred to as a modern day renaissance man. I am a certified Butcher and Barista and have been educated in Printmaking, Photography, Art History, Graphic Design, Computer Science and I am a Certified Apple Software and Hardware Technician. I hold a Bachelors Degree in Graphic Design.